It is easy to see that the beauty industry is as big as it is saturated. The Philippine market is full of foreign brands that have their own niche when it comes to the kind of beauty these promote – K-Beauty (Korean), J-Beauty (Japanese), American brands, and then the homegrown brands.
Amid all these is a Filipino brand that quietly helps women address beauty issues that are not often brought to light such as dark underarms and other dark areas in the female body.
“My skin is so sensitive and I have psoriasis. Everything was aggravating for me. This prompted me to explore and research more on plant-based ingredients,” Tyffanie Short, who started her beauty business in 2012 by selling a beauty facial, said.
She became vigilant about researching plant-based counterparts to every chemical component of the facial set she was selling. Lady Luck smiled when she bumped into a friend who had a manufacturing business for natural beauty products – resulting to the birth of One Earth Organics.
In developing her flagship product, Short had to be honest about her own insecurities. Thus they came up with Wonder Blanche Balm, which can be used on any dark skin problem in any part of the body.
Safe for pregnant and breastfeeding moms, the business progressed from retail selling to direct selling, as the mission is “about giving business opportunities to people.”
In 2017, the brand entered Beauty Bar. In 2018, they got into Watson’s.
Even for these opportunities for the company, she kept her distributors in mind. Instead of opening just company-owned stores in these big retailers, she gave the business to her distributors thru the unique franchise system.
Visit www.oeorganics.com for more information.
Source: ManilaTimes
Mga Komento
Mag-post ng isang Komento