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Toyota rolls out ‘Toyota Football for Tomorrow’ CSR Initiative in Southeast Asia

TOYOTA Motor Asia Pacific announced the ‘Toyota Football for Tomorrow’ (TFFT) project, a corporate social responsibility initiative across Southeast Asia to create opportunities for the youth to discover, develop and reach for the possibilities of tomorrow – a personal goal or dream that always seems to be out of reach.

In the Philippines, local manufacturer and distributor Toyota Motor Philippines (TMP) will be spearheading TFFT activities to help promising Filipino children develop their football potential.

Toyota Football for Tomorrow empowers youth with skills in football and beyond to enjoy the thrill and joy of moving together and to believe in the possibilities of tomorrow. This is inspired by Toyota’s vision to provide the freedom of mobility to all.

The videos will star renowned coaches and former Japanese national football players, Seigo Narazaki and Motohiro Yamaguchi among others from Nagoya Grampus. Seigo Narazaki, the legendary national goal keeper who represented Japan from 1998 to 2010 was the first goal keeper in history to receive the prestigious “Most Valuable Player” award in 2010 by the Japan Professional Football League. Motohiro Yamaguchi, who currently helms the Nagoya Grampus FC Academy as the Executive Officer helped Japan qualify for the first time in history for the World Cup in 1998 with his midfielder skills.

“We are excited to roll out TFFT in the Philippines. TMP has originally planned to run football clinics across the country this year, but with safety and health as our top priorities, we opted to reschedule until such a time we can safely conduct physical sports again,” said Elijah Marcial, vice president, Marketing Services Department of Toyota Motor Philippines.

The video series is now available in the Philippines, through TMP’s official channels: https://ift.tt/1eNEhAv and http://www.youtube.com/ToyotaMotorPhilippines.


Source: ManilaTimes
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